Author: Gus Alvarenga

In the world of video game promotion, the aftermath of summer showcases is a crucial period for monitoring press coverage and other metrics. But have you ever considered the significant role that content creators play in these events? Let’s dive into why they matter so much. The Power of Summer Showcases Take a major event…

Today, I want to go over how I’ve built the data pipelines to deliver the insights you see on this website and what makes it different from other resources out there. I’ll cover all the major steps and explain why I chose each option while trying not to be boring as I write all this…

In my previous blog post, I broke down how our dashboards work in technical aspects and how they differ from websites out there. But GGs Analytics isn’t just about reports, innit? In this blog post I’m going to explain in general terms the concept of the Performance Report. I’ll write one specifically deep-diving into reports, so…

Today, I want to take you on a journey back to the inception of this project. When I first entered the video game industry, it felt like a natural choice to dive into the world of Twitch data and more.
 In this industry, it’s all about getting games in front of the right audience. Brands…

I’m Gus, the creator of GGs Analytics! Although my academic background is in Mechanical Engineering, I’ve discovered my true passion in the world of data over the past six years. Currently, I’m deeply involved in the video games industry, where my focus is on using data to understand the best strategies for promoting games. My journey…