In the world of video game promotion, the aftermath of summer showcases is a crucial period for monitoring press coverage and other metrics. But have you ever considered the significant role that content creators play in these events? Let’s dive into why they matter so much.

The Power of Summer Showcases

Take a major event like the Summer Game Fest, for instance. It’s not just about the more than 100,000 average viewers tuning into the main broadcast on Twitch. The true impact extends far beyond that. Content creators promote these events by engaging audiences that might not typically watch the main event by streaming on their own channels. 

Let’s dive into some numbers.

The Real Numbers Behind the Streams

Did you know that the combined watch time from all content creators often surpasses that of the main event? For example, during the Summer Game Fest, Day of the Devs, and Devolver Direct, which are all streamed in sequence on The Game Awards channel, the channel clocked 405,716 watched hours over four hours. However, the top five creators in watch time alone amassed 283,739 hours. Collectively, all 3,549 streamers that re-streamed the event (e.g., had “Special Events” tagged and had the stream title either containing “Summer Game Fest” or “SGF”) generated over 1.14 million hours during this portion of the livestream — almost three times the main event’s total!
 

But that’s not all! What’s even more fascinating is that the top five streamers were non-English-speaking channels. They included mistermv (French), alanzoka (Portuguese), and others speaking Spanish and German. This highlights the global reach and inclusivity content creators bring to these events, translating and commenting for non-English-speaking audiences, or even bringing more awareness and context to those games.

The Importance of Content Creators

Content creators don’t just increase viewership numbers, they also amplify the impact of the event. When a game is showcased, it’s not just about the immediate views but the extended reach through these creators’ channels. For instance, alanzoka, with an average of 35,362 viewers on that stream, significantly boosts a game’s visibility by merely making comments about it.

These creators provide their own commentary, enhancing the viewers’ understanding and engagement. Imagine if a large chunk of the audience didn’t watch the main event but got excited about a game because a favorite streamer discussed it. That situation might be more common than you think.

Strategic Investments

For studios investing in showcase events, it’s essential to consider the role of content creators. Traditional ROI analyses might overlook this, but the data from creators can be crucial. It’s not just about the main event’s viewership but the expanded reach and engagement that creators provide.

Leveraging GGs Analytics

To keep track of everything happening during summer showcases, head over to our dashboards section. We provide a wealth of unique content that you won’t find elsewhere, offering detailed insights into events, viewership, and more. Websites like ours help you see the bigger picture, including the contributions of content creators.

Conclusion

Content creators are indispensable in the video game promotion landscape, especially during high-profile events like summer showcases. They extend the reach, translate the content into various languages, and provide a personal touch that resonates with their audiences. Recognizing and leveraging this can make a significant difference in the success of a game’s promotion. Explore more insights on our blog, and stay tuned for additional features and updates. If there’s something specific you want to see, feel free to drop us a message.

Catch you in the next one!

Cheers,

Gus